PagePath Technologies Announces Selling based on personalities webinar

23 08 2011

Plano, IL August 23, 2011: There is a science to success in, not only being a profitable printer, but being the most profitable printer in one’s market place.

What would a printer give to have more leads, better leads, and stronger leads?

Printers need to considered that different personalities react differently to the various messages that we send?

Mark Boersma, President of Synergy Solutions, Inc., & Joe Kern, Vice President of Marketing at PagePath Technologies, will walk you through the four basic personality types, how to recognize them, and how to design a marketing and sales strategy that will increase your lead conversions.

This session is not only designed specifically forPrint/Marketing Service Providers, but for their customers as well. Printers should free to invite their clients so that they too can benefit from this selling magic.

This is the second of a series of Webinars that will be held Friday, September 2nd at 11 am (PDT), 12 pm (MDT), 1 pm (CDT), and 2 pm (EDT).

Space is limited. Register now by clicking the link below:
https://www2.gotomeeting.com/register/376934274

If you are not able to attend but would like the recording of this session, please register and we will send you a link after the recording is posted.


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Categories : Marketing, MyOrderDesk, Press Release

PagePath Technologies Announces QR/Barcode support for ezMerge

19 04 2011

Plano, IL April 19, 2011: PagePath Technologies, a leading software as a service (SaaS) provider of Web-to-print, announced today that ezMerge, the variable data component of MyOrderDesk, now supports QR Code and Bar Code generation.

Print & Marketing Service Providers can now create ezMerge templates that will auto-generate QR Codes and Code 128 Barcodes and place them into the end user’s document for printing.

Phillip Grandsard, the Lead Software Engineer on the project stated, “QR Codes are becoming mainstream in the United States. We felt that adding this innovative feature would allow for greater return for the Print Service Provider.”

A sample order form of the QR Code functionality can be viewed at http://www.PrintVia.com/?L=B&P=6315&O=333750 or you can view an online video illustrating the simplicity of set-up at http://vimeo.com/pagepath/qrcodes.

For additional information on PagePath and its Web-to-Print product MyOrderDesk call 866.770.7561 or email info@pagepath.com

About MyOrderDesk
PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at www.PrintVia.com

About PagePath Technologies
PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.


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Categories : MyOrderDesk, Press Release, Technology

What’s new in sales techniques? The era of slow selling

15 04 2011

The experts at Inc. magazine say more-patient sales practices are the way of the future. Some companies are avoiding high-pressure sales tactics and using techniques that shift the burden over to the buyer.

The companies have decided that letting customers control the buying process is the best way to prevent buyer’s remorse and returns.

Instead of feeling pressured, time, tools and information are lavished on the customer. Buyers are relaxed and unhurried when making the buying decision at their own pace.

While the companies used in these examples are Web based, their deliberate style of slow selling includes ideas that could be used in other types of businesses.

* One seller of eyeglasses removes the pressure of choosing frames by using technology, instead of a salesperson standing by. The customer uploads his or her photo to a website, where they can take as much time as they like to see how they look in any of the eyeglass frames.

* The Kaplan Commitment program ensures that students make an informed decision before paying for school. Kaplan lets them enroll in classes for over a month and determine if the courses are the right fit to meet their needs.

The slow selling trend is designed to reduce the costs of post-purchase regret and returns, customer service time, negative feedback and loss of future sales. Getting a customer to buy takes more time, but the technique empowers the customer to contemplate, choose and commit.

According to Inc. advisors, the lifetime value of a customer is defined not by how much he or she buys, but by how strongly he or she attaches to and defends a brand choice.

For the Web savvy shopper, the more perfect alignment of information means the responsibility is now theirs to be satisfied. If customers are treated with patience and the reins of the sales process are handed over to them, they will take care of the rest.

Joe Kern  is Vice President of  Marketing/Customer Service at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.


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Categories : General Business, Sales

PagePath Technologies Announces Winner of iPad Contest

13 04 2011

Plano, IL April 13, 2011: PagePath Technologies, a leading software as a service (SaaS) provider of Web-to-print, announced today the winner of its iPad contest.

Taylor LangeCongratulations go out to Taylor Elder of Lange Graphics, Inc, winner of PagePath’s iPad Give-A-way.

Founded in 1977, Lange Graphics is a premier printing firm located in Denver, Colorado that specializes in quality commercial printing, premium printed plastics and vinyl products as well as on-demand digital printing and envelopes.Taylor comment on his win by saying “I still can’t believe I won. When you called I really did not believe it. Thanks for the generosity of PagePath Technologies”

For additional information on PagePath and its Web-to-Print product MyOrderDesk contact us at 866.770.7561 or info@pagepath.com

About MyOrderDesk

PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at www.PrintVia.com

About PagePath Technologies

PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.


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Categories : Press Release

MyOrderDesk Announces Integration with QuickBooks™

25 01 2011

January 25, 2011: PagePath Technologies, a leading software as a service (SaaS) provider of Web2print, announced today that it has partnered with Intuit and now offers QuickBooks™ invoice generation through MyOrderDesk.

MyOrderDesk users can now automatically generate invoices using Intuit’s #1 rated small business accounting software without the drudgery of retyping. Phillip Grandsard, Senior Software Engineer at PagePath stated, “As we continue to develop ground breaking features for MyOrderDesk itself, we are always looking for ways to partner with other excellent solutions that improve efficiency and productivity for our customers. Our new QuickBooks module accomplishes that and more.”

For additional information on MyOrderDesk and the QuickBooks module, contact PagePath at 866.770.7561 or info@pagepath.com


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Categories : General Business, MyOrderDesk, Press Release, Printing, Technology, Web-to-Print

Three Million Orders Processed Through MyOrderDesk

14 01 2011

Janaury 12, 2011: PagePath Technologies, a leading software as a service (SaaS) provider of Web2print, announced today that it has processed more than three million orders through MyOrderDesk.

PagePath’s leading Web2print solution, MyOrderDesk, delivered its three millionth order to K2 Graphic Services in Pompano, FL on November 11th 2010. K2 Graphic Services, Inc. is a full service printing company providing photography, design, bindery, specialty products and more.

Dave Goga, president of K2 Graphics Services said “We at K2 have always prided ourselves on being technology leaders. When PagePath introduced us to MyOrderDesk, we saw an opportunity to serve our customers with an advanced, yet easy to use, Web-to-Print solution. We’re proud that it was one of our customers that sent the three-millionth job! Thanks PagePath for your great service, support and product.”

About MyOrderDesk
PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at www.PrintVia.com

About PagePath Technologies
PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.


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Categories : MyOrderDesk, Press Release

QuickBooks/MyOrderDesk Webinar

16 12 2010

Did you miss the preview Webinar on the integration of QuickBooks into MyOrderDesk? Good news, we have recorded it and it is now available.


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Categories : MyOrderDesk, Printing, Technology, Web-to-Print

PagePath Integrates Onpoint Connect Shipping into MyOrderDesk

30 11 2010

Plano, IL November 30, 2010: PagePath Technologies, a leading software as a service (SaaS) provider of Web2print, announced today that it has partnered with Onpoint Connect Shipping a multi-carrier shipping solution from Onpoint On Demand.

PagePath’s leading Web2print solution, MyOrderDesk now seamlessly integrates with Onpoint Connect Shipping. The integration enables MyOrderDesk users to ship via UPS, FedEx, DHL, USPS, company truck and local courier from a single, web-based interface. The tight integration allows for scheduled shipments to flow from MyOrderDesk directly into Onpoint Connect Shipping, eliminating manual keying. In addition, tracking numbers and other important data flow back to MyOrderDesk as part of an automated reporting workflow.
“Our goal is to integrate with leading partners in our space to extend the value and usability of MyOrderDesk,” stated Jim Dummer, VP of Sales at PagePath. “It’s part of our commitment to continually innovate MyOrderDesk to meet the changing needs of our customers.”

“We are very excited to be integrated with MyOrderDesk,” Gary Noseworthy, CEO at Onpoint On Demand. “We focus on delivering affordable, effective software solutions for printers, and we believe that Onpoint Connect Shipping delivers real value for MyOrderDesk users.”

About MyOrderDesk

PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at www.PrintVia.com

About PagePath Technologies
PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.

About Onpoint On Demand
Onpoint On Demand is a software company focused on delivering innovative and effective automation solutions to the commercial print industry. We focus on delivering affordable solutions that help printers increase margins and reduce costs. More information at www.onpointondemand.com.


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Categories : Marketing, MyOrderDesk, Press Release

Why printing customers leave: one surprising reason

3 11 2010

Like This!

When your business is slow, it’s easy to think customers have moved to cheaper printers or decided to do without the services you offer.

Particularly during such times, it’s a good idea to survey present and recently departed customers in order to check the pulse of your printing business.

You’ll probably discover some customers didn’t like the level of service you provide. That’s not pleasant to hear, but complaints of any kind are good. They give you a starting point for improvement.

Many former and present customers are nice people who don’t want to complain. These are the people you need to talk to.

Studies reported by the CornerStone Leadership Institute show that for every person who registers a complaint, there are a couple of dozen who don’t say anything about it at all.

Conversations with customers will show that you really care about them. They will be more loyal to you in the future.

Have you talked to your customers lately? What have they had to say? Post your comments below.

Joe Kern  is Vice President of  Marketing/Customer Service at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.


Comments : 2 Comments »

Categories : General Business, Printing

Businesses using more customized iPads

20 10 2010

Companies that would not approve the iPhone for use by employees are increasingly adopting the iPad, especially by mobile workers.

Their objections to the iPhone were based on its lack of connection to Exchange, the Microsoft email software that is the mainstay of the business world. Further, IT managers couldn’t remotely erase data on the handset in the event it was stolen.

The latest versions of the iPhone and iPad address these problems and make the units easier for tech departments to manage.

The IT people can now internally distribute specially developed apps for the iPad without going through Apple’s App Store.

Some companies are offering iPads as an alternative to laptops. Not only are they more convenient to carry, but they cost less than the laptop computers most companies buy.

Another advantage: They are more convenient than laptops when employees travel, work standing up or give a demonstration.

The Wall Street Journal reports that Mercedes-Benz Financial, the provider of car loans and leases, has equipped some dealerships with an iPad loaded with its app.

The goal is to begin the credit application process while customers are standing near a vehicle.

In the medical world, they are being used and tested for viewing medical images such as X-rays and CT scans, and accessing medical records.

Joe Kern  is Vice President of  Marketing/Customer Service at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.


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Categories : Technology

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