PagePath Technologies Announces TwitterPrint for the Print Industry

Plano, IL Janaury 30, 2009: PagePath Technologies, Inc. today announced the creation of #TwitterPrint for the Printing Industry.
It’s no secret that Social Networks are on the rise in 2009. It’s beyond a simple “buzz”, and has now become common place for many professionals seeking new business or connections. To aid printers in embracing Social Media, PagePath has created #TwitterPrint.

#TwitterPrint is a hashtag group posted through Twitter that allows printers to follow and search pertinent content that will assist them in social media, blogging, industry news and marketing tips. Access to this social media tool is as simple as navigating to Search.Twitter.com and typing in #TwitterPrint. With an RSS reader, follows can also subscribe to the feed and receive alerts when a new “tweet” is sent.

Printers, publications and industry leaders can also add content by creating a Twitter account and adding the words #TwitterPrint in their posts.

“We are dedicated to helping the industry in any way we can,” commented Steve Ciesemier, Sales Rep at PagePath. “By creating #TwitterPrint, we can share information with others, connect as an industry and embrace social network as a tool for the future.”

For more information on #TwitterPrint or how PagePath can assist in embracing Social Media, contact Joe Kern at 866-770-7569, JKern@PagePath.com, or follow him on Twitter at @JKern_MOD.

About MyOrderDesk
PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at http://www.PrintVia.com

About PagePath Technologies
PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.
###
Joe Kern
PagePath Technologies
Marketing Manager
jkern@pagepath.com
866-770-7569
Twitter @JKern_MOD

PagePath Technologies Announces TwitterPrint for the Print Industry

Plano, IL Janaury 30, 2009: PagePath Technologies, Inc. today announced the creation of #TwitterPrint for the Printing Industry.

It’s no secret that Social Networks are on the rise in 2009. It’s beyond a simple “buzz”, and has now become common place for many professionals seeking new business or connections. To aid printers in embracing Social Media, PagePath has created #TwitterPrint.

#TwitterPrint is a hashtag group posted through Twitter that allows printers to follow and search pertinent content that will assist them in social media, blogging, industry news and marketing tips. Access to this social media tool is as simple as navigating to Search.Twitter.com and typing in #TwitterPrint. With an RSS reader, follows can also subscribe to the feed and receive alerts when a new “tweet” is sent.

Printers, publications and industry leaders can also add content by creating a Twitter account and adding the words #TwitterPrint in their posts.

“We are dedicated to helping the industry in any way we can,” commented Steve Ciesemier, Sales Rep at PagePath. “By creating #TwitterPrint, we can share information with others, connect as an industry and embrace social network as a tool for the future.”

For more information on #TwitterPrint or how PagePath can assist in embracing Social Media, contact Joe Kern at 866-770-7569, JKern@PagePath.com.

About MyOrderDesk

PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at http://www.PrintVia.com

About PagePath Technologies

PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.

###

Joe Kern
PagePath Technologies
Marketing Manager
jkern@pagepath.com
866-770-7569
Twitter @PagePathTech

What can we learn from this man?-Part 1

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Hey! Times are tough. There is no denying that. But during the most difficult times, we must continue to run the race. Here is a story of a man that I find quite inspiring. See if you can guess who this is:

  • He was born in the United States.
  • His father was illiterate.
  • They were forced out of their home when he was seven.
  • His mother died when he was nine.
  • He failed miserably at his first attempted career.
  • A year late he ran unsuccessfully for the state legislature.
  • That same year he lost his job.
  • He applied for law school but was denied because of his miserable qualifications.
  • He later started a business using money borrowed from a friend, but after a year, his business closed.
  • He claimed bankruptcy and spent 7 years paying off his debt.
  • He fell in love and was engaged, but his fiance died shortly after their engagement.
  • The following year he had a complete nervous breakdown and spent 6 months in bed recovering.
  • He later sought to become speaker of the state legislature and was defeated.
  • Two years later he attempted to become the elector of the state, but was defeated.
  • Three years later he ran for Congress and lost.
  • He ran for Congress again, and won.
  • Two years later he ran for re-election and was soundly defeated.
  • He ran for Senate of the United States and lost.
  • He sought nomination for the vice-president and received less than 100 votes.

Year after year he suffered loss, rejection and humiliation. Most of us would have given up long ago. But, he kept trying. What can we learn from him? Who is this man?

If you have a guess, please comment below. Watch our blog for more information and what you can learn.

TweetIt from HubSpot

Marketing Tips for Printers

No marketing platform has ever offered the kind of global access to potential customers that the World Wide Web does. But how do you get your message heard? Here are five guidelines to follow as you develop your online marketing campaign.

Interact

Web 2.0 – the new, feature-rich World Wide Web – is all about participation. Prospects don’t just want to visit websites and read promotional copy. They want to get involved, to express themselves. The explosion of the social networking sites like Facebook and Twitter are a testimony to this. Give your customers an opportunity to interact with your company. Build a page for your product on Facebook, and let your loyal customers sign up as fans. Give visitors to your site a chance to review your products, or encourage them to review you on other sites. Listen to what your customers are saying. You may just learn that your company appeals to a niche you weren’t even aware of.

Post Informative Content on Your Website.

Web surfers are looking for information, not ads. Posting brief, informative articles about your products and the market they serve can attract the attention of surfers and drive them to your site. Find out the keywords your prospects are searching and integrate these keywords into your articles. You can find a variety of keyword analysis options by typing “keyword research tool” into your favorite search engine. Don’t overdo it though: stuffing your content with keywords makes your copy difficult to read and might just get you banned by the search engines.

Build Your E-mail List With a Free Report.

Again, a great segment of the web surfing population is looking for free information, and you should give it to them, even if information is what you have to sell. Offer visitors a brief but informative report on some aspect of your business in exchange for their name on your mailing list. They’ll be glad to have the free information they were looking for, and you’ll have another name for your list. But won’t you lose business if you teach everyone how to do it themselves? Not a chance. You won’t be giving them an exhaustive textbook that bestows the benefit of all your experience in the field. You’ll give them a brief overview, just enough to get started with. From reading your report, they’ll often see just how much they don’t know about printing and decide to buy printing from you.

Start a Blog.

This is another great way to provide good information for your customers and give them a chance to interact as well. A blog is a website designed to be added to on a regular basis. On it you can post interesting information about your field and your products and encourage your readers to comment on your posts. Readers to your company’s blog will see how passionate you are about your industry and will be glad of the chance to post their commentary in a public forum. Since you can provide a link to your company website on each new post, posting regularly will build the number of inbound links to your website, which is an important factor the search engines look to when determining page ranking.

Stay in Touch.

Blogging, e-mail, social networking, all of these make it easy to stay in touch with your customers, and to make sure your brand is in their sights and minds when buying time comes. Post regularly to your blog and follow up on comments. Send out regular e-mails. Offer your customers even more information if you can and not just a list of products and what’s on sale. And again, don’t overdo it. Customers who get tired of seeing your marketing materials day after day will put you on their spam lists. If you offer helpful information on a regular basis, though, they will be eager to hear from you.

Blogging As A Small Business Marketing Strategy

This article comes courtesy of Your PR Guy. I found it was great content for learning how to blog as a marketing strategy, so I thought I would pass it on. Enjoy! ThanksĀ Your PR Guy!

Blogging is one of the most effective ways to brand your business. And, this is really what a blog is for.

Your corporate blog can be used to talk to you audiences about what’s happening in your business. So you can use your blog to inform them about issues, what’s going on with your company, and new products and services your company offers. While that’s dandy blog content, your audience wants to hear stories.

Tell Stories That Excite Your Clients

Storytelling is the oldest form of human communication, and it remains the most effective because people can relate to them. While this is true, not every story is equal or appropriate to brand your business and create conversion. There are three types of stories you should beĀ  writing:

  • Success Stories
  • Problem Solution Stories
  • Testimonials

Of all the content you post on you corporate blog, these prove to be the most effective because they demonstrate several concerns readers of you blog are looking for — solutions.

Success Stories. When one of your clients has some measurable success with a product or service you sold them, blog about it. This shows prospects your wares have value. Not to mention it creates another point of contact with existing clients to deepen your relationship with them, which could result in increased referrals.

Problem Solution Stories.
These are your typical case studies, where you explain a problem one of your clients had, the steps you took to solve it, and the tools used. Included is an explanation of the results your solution produced. This demonstrates value to prospects experiencing similar issues. This type of post illustrates your company’s been-there-done-that experience so many prospects want.

Testimonials. If your clients and customers are happy and tell you about it. Capture that in words. This is dynamite. Blog about it too. Heck, go so far as to invite them to write about it for you. Give them a byline in your blog. When you do this, it’s the same as word-of-mouth. And prospects put more trust in what others say about your company. This bodes will for converting prospects into customers.

Your Corporate Blogging Strategy

Besides using these three story types to drive business to you website and customers into your business, use your corporate blog to inform your audience about trends affecting your industry and potentially your customers.

Search volumes are increasing. As the recession gains momentum, research indicates businesses and consumers are searching more using the Internet. Search engines, such as Google, love keyword optimized blogs, because it makes finding you company easier for people looking for your services.

Blogging in the marketing mix.
First, blogging is less expensive than your traditional marketing tools. Given that search values are increases, you need to be blogging because your prospects are online. Ad-ology released a new study this week. In it the data is telling:

  • 26 percent of small businesses plan to spend more on online and direct advertising.
  • 60 percent plan to spend about the same from last year in 2009.

Why? Blogging provide opportunities far greater to connect with prospects than advertising. With blogging you have the opportunity to tell stories of success. You have a platform to show your company has that been-there-done-that experience, and you have the opportunity to collect and publish testimonials, vastly increasing word-of-mouth and referral rates to your company. Anyway you slice it, small business blogging in a rough economy just makes sense.

SmartForms by PagePath

As e-commerce becomes more of a necessity for print companies, MyOrderDesk continues to stand at the forefront of technology. No longer do printers need to intimidate buyers with long, cumbersome order forms. SmartForms simplifies the print buyer’s online ordering experience while delivering as much production detail as needed. A website with SmartForms walks your customer through even the most complicated job with ease. As the client selects items on the order form, the screen is re-populated with information that is only pertinent to the selections made.

SmartForms is built around the already sophisticated MyOrderDesk system. PagePath Technologies Sales Manager Jim Dummer states, “SmartForms is cutting edge technology that gives the competitive advantage to printers by making the ordering process easier for their clients. After all, making ordering easy is what e-commerce is all about.”

PagePath‘s MyOrderDesk is a private-branded solution that combines print-to-web, web-to-print, automated proofing, automated pricing, reordering and more. It is added to a printing organization’s existing Website or used in a Website supplied by PagePath. There are no monthly or transaction fees for using the system. MyOrderDesk is known throughout the industry as leaders in the web-to-print market.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability.

PagePath Technologies was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath Technologies MyOrderDesk is available at http://www.PagePath.com, or by calling 630-689-4111.

To see SmartForms in action, go to PrintVia.com, PagePath’s demonstration site.


Searching for a better laptop battery



Everything related to computers has improved by leaps and bounds in the last 20 years. Batteries for laptop computers, however, have improved only 10 percent a year during that time.

Laptop users have to rush to plug them into electrical outlets and recharge them after about four hours of use, and at the most inconvenient times.

Power engineers have developed an alternative to the present technology, a fuel cell that recharges a small battery when it gets low. Fuel-cell makers hope to grab some of the $71 billion-a-year worldwide battery market.

Toshiba Corp. promises to begin selling a cellphone powered by a fuel cell before summer. Its direct methanol fuel cell is certified as the smallest in the world. It’s a start toward a laptop fuel cell, says The Wall Street Journal.

Lilliputian Systems, Inc., of Wilmington, Mass., is showing a matchbook-sized ceramic fuel cell for cellphones that is powered by butane, the fuel used in cigarette lighters. It should be ready for sale by the end of this year.

Igo, Inc., of Scottsdale, Ariz., says they will have a fuel cell charger priced at $199 and based on the Lilliputian system. Replacement gas cartridges would cost about $3.99.

That’s a lot more than the $59 it now costs for a backup lithium-ion battery. But the fuel-cell charger will be half the weight and wouldn’t require an electrical outlet.

Users would not have to carry a converter for electrical outlets when traveling overseas.

Lilliputian is developing a fuel-cell system for later delivery that will replace the battery in a laptop and run it for up to 40 hours before the fuel cartridge needs to be replaced.

Gas-powered fuel cells run at high temperatures and must be insulated.