Step up your marketing tactics by using the Internet to direct traffic to your business and website.
See PagePath Technologies website for more information.
This Time, It’s Personal
5 01 2009I just received this email from Marketing Professionals, and thought it was interesting enough to pass on. You should think about this tactic when you are planning your marketing strategy this year. As printers, we need to step up our creativity in marketing during this down economy. PagePath Technologies (makers of MyOrderDesk) is working hard to provide you with creative ways to increase your business and sales in 2009.
Everyone likes personalized attention, and it seems that a handwritten note might be worth the time it takes to write. A post at the Neuromarketing blog cites an interesting study discussed by Robert Cialdini in the book Yes! 50 Scientifically Proven Ways to Be Persuasive. When researchers sent a survey to busy doctors with three different cover letters, and each produced a dramatically different result:
- A printed letter generated a response rate of 36 percent.
- A printed letter with a handwritten message boosted this by one third to 48 percent.
- A printed letter with a handwritten message on a Post-it note pushed the response rate to 75 percent.
“It seems that what is causing the boost is a ‘reciprocity’ effect,” notes Neuromarketing. “The recipient recognizes that the sender apparently put some personal effort into the mailing, and is more likely to reciprocate with some effort of his own.”
Interestingly, the blog notes, responses to the survey with the personalized Post-it note were also more thorough and prompt.
The Po!nt: “[T]he effects of personalization and apparent effort on the part of the sender have to be weighed against the desired action,” says Neuromarketing. “[But] making even difficult requests in a more personal manner can’t hurt.”
Source: Neuromarketing. Click here for the complete post.
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Categories : Marketing
Twitter Means Business
2 01 2009There is a lot of talk out there about Twitter. Is it a great new business/marketing tool, or is it a waste of time? There is a new book out available that just may help you as you struggle with joining the “tweeters” or not.
“Twitter Means Business” from Happy About Books is a field guide for companies seeking to master this essential new social-networking service.
Now companies are harnessing Twitter to engage their customers, promote their products and monitor what is being said about their brands.
Embracing Twitter can help a business thrive. Ignoring it can be a disastrous mistake.
For information about this book go to Twitter in Biz
To order go to Amazon
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Categories : Marketing, Twitter
New Years Eve Trivia Answers
2 01 2009First of all, thank you to everyone that posted answers. The contest was a huge success. Watch our blog in 2009 for additional ways to earn free days on MyOrderDesk.
Congrats to Josh Keeton from Transdigital, Inc. for correctly answering all of the questions in record time. Here are the answers.
01. After the Lone Ranger saved the day and rode off into the sunset, the grateful citizens would ask, Who was that masked man? Invariably, someone would answer, I don’t know, but he left this behind. What did he leave behind? A Silver Bullet.
02. When the Beatles first came to the U.S. In early 1964, we all watched them on The Ed Sullivan Show.
03 ‘Get your kicks, on Route 66.’
04. ‘The story you are about to see is true. The names have been changed to protect the innocent.’
05. ‘In the jungle, the mighty jungle, the lion sleeps tonight.’
06. After the Twist, The Mashed Potato, and the Watusi, we ‘danced’ under a stick that was lowered as low as we could go in a dance called the ‘limbo.’
07. Nestle’s makes the very best . . . . chocolate.’
08. Satchmo was America ‘s ‘Ambassador of Goodwill.’ Our parents shared this great jazz trumpet player with us. His name was Louis Armstrong.
09. What takes a licking and keeps on ticking? Timex watch.
10. Red Skeleton’s hobo character was named Freddy the Freeloader and Red always ended his television show by saying, ‘Good Night, and ‘God Bless. ‘
11. Some Americans who protested the Vietnam War did so by burning their draft cards.
12. The cute little car with the engine in the back and the trunk in the front was called the VW. What other names did it go by? Beetle & Bug.
13. In 1971, singer Don MacLean sang a song about, ‘the day the music died.’ This was a tribute to Buddy Holly.
14. We can remember the first satellite placed into orbit. The Russians did it. It was called Sputnik.
15. One of the big fads of the late 50′s and 60′s was a large plastic ring that we twirled around our waist. It was called the Hula-Hoop.
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Categories : Just for Fun
