Do you suffer from “time poverty?”

23 02 2010

The most common problem in the workplace is “time poverty.” It’s a term for not having enough time to handle all your work responsibilities.

Putting in a lot of extra hours could help a little, but it’s not the answer. Neither is trying to do two things at once. Some steps that would help:

  • Become an expert at what you do. Study the work practices of people who are very efficient and copy them. You will find that they are extremely well organized. Learn from experts in your field.
  • Decide what is the most important thing to do. Decide how to do it, then concentrate on that alone until you are finished. No email, phone calls or pleasantries for people who stop by to see you. Tell them you can’t stop now to chat or deal with anything else.
  • Be open to new ideas. Consultant Brian Tracy says some overwhelmed people think they already know all they need to know on a subject. Never stop learning.
  • Be flexible. Saying “I changed my mind” solves many uncomfortable situations people get into. They stay there because they are unwilling to admit they have changed their minds.
  • Face up to mistakes. Saying you made a mistake is a sign of mental maturity, personal strength and individual character.
  • Become an expert on time management. Read books, listen to audio programs and take a course. Then practice every day until you master time management skills.

Joe Kern is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Five Reasons Why JDF Will Save You Money

15 02 2010

Today’s post is a guest post from Jack Perry. Jack is Vice President of Product Management at Onpoint On Demand. Jack’s role is to help commercial print companies become POD profit leaders through practical application of JDF-enabled technology.

JDF is here to stay and with good reason. It can deliver significant financial, operational and competitive advantage to those companies who leverage it the right way. Here are five reasons why JDF will save  you money:

  1. JDF reduces print production costs by removing manual, repetitive steps from the production process. And lower production costs yield higher gross margins
  2. JDF shortens lead time, the downtime that eats into a printer’s value add percentage. Shorter lead times yield higher value add
  3. JDF optimizes the equipment on the production floor, generating greater productivity out of existing investments. Greater productivity yields faster return on capital invested
  4. JDF also makes it easier to manage order volume variations yielding tighter resource management. When volume is down, fewer people on the production floor reduces overhead cost
  5. JDF Reduces mistakes. Less mistakes equals less waste.




What makes a good flyer?

11 02 2010

I came across this article on producing good flyers. This might be something that you can pass off to your customers or prospects.

Getting a flyer printing project to work effectively for your business  is like looking for a husband (or a wife) to be with you through thick and thin, for richer or poorer, till death do you part.

In order for your relationship with your flyer printing project to succeed, it takes a lot of hard work and perseverance. It’s not something that you can just come up with in a flick of your fingers. You need to have the patience to carefully plan your flyer printing design to get the attention of your prospective clients.

What makes an effective and successful flyer printing project? Here are a few of the factors that should be considered in your flyer printing project:

White Space

White space is basically used to lead your target readers’ eyes to the most important part of your flyer printing project.

Contrary to popular belief, your white space is not there to create an aesthetically pleasing appearance in your flyer printing piece. White space is provided to emphasize, as well as provide your eyes with an area in your flyer printing design where they can rest, to be able to see the focal point of your print flyers.

Although it’s a tad tempting to squeeze in as much information in your flyer printing project, always remember that a sea of gray or black text only makes for an overwhelming design that will only confuse your prospective readers.

“S”- Pattern

Actually, the pattern looks more like the letter Z than the S. It is how your target readers’ eyes go when scanning an ad – it starts from the top left corner of your flyer printing ad then ends up at the bottom right.

Although they look at your flyer printing design according to the S-pattern, make sure that you make it easy for your target readers to understand what you have to say to them. It doesn’t do you any good if your target readers suddenly ask whether they’re still reading the same flyer printing piece halfway to your design.

Consistency

Being different is laudable, especially when it makes you stand out from the rest. But making it hard for your target readers to know your top from your tail is also not commendable.

People expect consistency in whatever marketing material they come across (e.g. brochure printing, flyer printing, postcard printing, catalog printing). They want to see certain elements at certain areas of your flyer printing piece. And believe it or not, they do look for them whenever they look at your flyer printing ad.

Simplicity

Always keep your flyer printing project simple and short. People have other things to do aside from skimming through your print flyers. So make it easy for them to get your message fast. Don’t put too much elements that will only make them distracted. Include fewer elements in your flyer printing project.

Joe Kern is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Sales Calls on the Cheap (continued)

2 02 2010

Last month I discussed sales calls on the cheap which essentially was all about price.   Well cheap is great but what about quality and reasons behind choosing Skype other than price.  Let’s face it if it’s cheap and the quality isn’t there it’s not worth it especially if you’re conducting business.

Let’s address the fist point of quality.  What is Skype? Skype is a VoIP based phone system that relies on your internet connection to make phone calls.  In order to use it you must be connected to the internet and the connection needs to be high speed.   Being that high speed internet is becoming the norm and not the exception this allows you to make phone calls from virtually anywhere in the world.  In my particular situation I use it at home the majority of the time over a cable internet connection but I do go into the office a few times a month where they have a DSL connection.  At either location I have no issues with call quality.   When I fist started using Skype I would occasionally ask my prospects “how’s the phone quality, we are testing out a new phone system”.  Every response was favorable and they had no idea that I was using Skype.  Now I haven’t had the opportunity to test the dinosaur of dial up but my suspicions would be that the results are unfavorable.  In fact my new laptop doesn’t even have a modem to connect a phone line.  In those rare particular cases that I am not around a high speed connection I just use my cell phone.  Even then I can use a SkypeToGo number to make my calls using a local number even though the call is international.

The second point was reasons for choosing Skype.  Most of the time sales people like to be mobile so they’ve got their trusty laptop to be on the go.   Being that Skype is software based you can take it with you where ever you go.  At the very least  you should have your Skype headset with you as well.  So, not bad a laptop that you lug around anyway and a headset that weighs only ounces.  With other VoIP solutions such as Vonage and Packet8 you need to lug around a little box and a phone or phone/box combo.   That may not sound like much but you have to plug in the power cords and network cables.   What happens when you can’t plug in a network cable and only wireless is available, uh oh!    Since Skype is installed on your laptop no wires necessary.   Look mom no wires!!  At least till your laptop battery dies but it’s much easier to find an outlet than a wired network connection.   Also, if you think about when you go to a hotel, airport or hotspot what do they have you do?  They have you sign into a webpage to enable the wireless connection, try doing that with Vonage or Packet8 hardware.

I mentioned earlier about getting a Skype headset which is very important.  Since it is designed to be used with Skype this means they’ve done all the testing for you there’s no need to play Russian ruellet with headsets.   Make sure you get a headset that has a USB connection.   The USB headset can be assigned to only be used with Skype within the Skype application.  So when instant messenger pops-up or arriving emails make noises they won’t be blasted in your ear.   Computer noises are directed out the computer speakers and Skype calls are directed to the headset.  This also allows you to mute the computer speakers but not the headset.

There you have it just about as mobile as you can get on $8.95 to $18.95 a month to make those paycheck impacting phone calls.

Michael is a Sales Representative and Support Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.








Follow

Get every new post delivered to your Inbox.