Always view email as suspect

27 04 2010

If you’ve been an email user for any period of time, you’ll have received your share of spam. Most are easy to identify, but some may have struck you as odd or a mistake. For example, on more than one occasion I’ve received notices from various banks telling me I had to update some information. Now I’ve gotten many emails from my bank, but the problem here is that I was never a customer of any of these banks that claimed they needed an update from me.

This type of email isn’t technically spam, but is known as a “phishing” attack. It’s purpose is to trick customers of those banks into providing their login details. They do this by designing the email to look like it’s from the bank but instead of the link in the email taking them to the bank, it takes them to a website designed to look just like their bank. The difference is when the customer tries to login they’ll most likely be presented with an error message telling them to try again later but in fact their user name and password will have been forwarded to the scammer running the fake site.

There are a number of software packages that purport to block these attacks, and while they can help they shouldn’t be relied on for truly sensitive information. Whenever I receive a email tied to an account with sensitive information (bank, broker, credit card, insurance, etc.) I skip clicking on any links within the email and instead manually navigate my browser to their home page in order to login.

This is just one example of a “phishing” attack. If you’d like to learn more about it, check out this Wikipedia article.

William Jens is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Every business should have an employee handbook: How to make one

15 04 2010

Some experts say the employee handbook should be a good-news tool. It will help you attract qualified people and keep those you already have.

While some categories, such as paid holidays, are specific, the book’s forward should emphasize that it contains general guidelines. When writing it, advisors at INC. magazine recommend saying “we may” in the book, rather than “we will.”

Avoid making the book sound like a contract and be sure to mention in the preface that policies can be changed at your discretion.

Relationships with employees are governed by many laws. They apply to businesses with one employee or more.

  • Harassment and discrimination. State that you are an equal opportunity employer in every way. State that you will not tolerate harassment or discrimination. Outline steps an employee can take to report a violation, such as reporting it to two people. Tell how you respond to discrimination or harassment, and emphasize that the employee who makes the claim will not face retaliation.
  • Workweek and hours. Generally tell the days and hours of the workweek and rules for breaks and meals. State which employees are paid for overtime. Tell the difference between an hourly worker and a salaried worker who is not paid for overtime.
  • Safety. If workers operate in the printing plant, a safety policy should be given that is commensurate with state and federal regulations. Check with the Department of Labor in your state.
  • Attendance, tardiness, dress code, use of the telephone and more. Don’t address minor areas, but focus on your actual needs. Avoid reminding people of the punishment they face for each infraction. Have one category at the end of the book that details discipline.
  • Paid time off. Rather than having separate sick days and vacation policies, some businesses offer “paid time off,” which can be used at the employee’s discretion. Unused days can be paid at the end of the year.
  • Benefits. Some are specified by state and federal law, such as time off for jury duty and military service. Check the rules.
  • Voluntary benefits. More good news. Tell about any health insurance plan, retirement accounts, and other benefits you offer.
  • Each employee should sign a statement saying they have received the employee handbook.

Joe Kern  is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





New ideas motivate employees, alleviate stress

8 04 2010

After dealing with months of layoffs, pay cuts and worries, employees are stressed out and in need of … something … from you.

As you keep the bottom line from slipping into the red, there are steps you can take that will improve morale, relieve stress and not cost anything.

Consider these moves made by various bosses quoted in INC and The Wall Street Journal. One or more could position you to move forward as business improves.

  • Upgrade job titles even if you can’t pay more or can only make a token increase in pay. Several of your workers could be called “manager” or “director” of some facet of your print shop.

    It’s especially appreciated by people who were out of the workforce for a time before you hired them. They can visualize the title showing up on future resumes. They will, however, probably want to stay with your company, where they already have an important job.

  • Let people work from home wherever possible. This is a stretch for your shop personnel, but office staff and desktop people can effectively do this with the right tools. They will appreciate setting their own hours, be they day or night. Working remotely gives them the autonomy that many people like. It makes them feel like entrepreneurs.
  • Create a bonus plan in lieu of pay raises. It could be tied to the amount of revenue they generate for the company.
  • Hold weekly meetings where they can talk about their jobs. Let them make suggestions and voice complaints about issues you may not be aware of but that you could deal with. One boss met with employees individually. The more he listened, the better they felt.

    Let them be part of the solution, how to increase business and cut costs.

  • Make a road map to company progress and share it with your people. Present a detailed plan you will execute over the next few months and in the coming year. Reinforce the company’s vision.

As one boss says, when people are focused on surviving, they forget that the end goal is thriving.

Always be frank about current circumstances, but demonstrate a positive view of the future. You know it’s coming even if you don’t know just when that thriving future will arrive.

Joe Kern  is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Do you treat others with respect?

23 03 2010

We all know we should follow the golden rule in life – “Do unto others as you would have them do unto you.” but do we? The ability to empathize is very powerful yet sometimes we fail to use it and end up mistreating others. Treating others with respect compels them to treat you the same way.

Look around. Do you know the names of your coworkers? Do you know where they live, what their interests are? Knowing these simple facts creates a sense of fellowship, camaraderie. People who feel welcome and are part of the team treat each other with respect. They try their best not to let each other down, provide help when needed and solve problems together.

A disrespectful person erodes trust, creates conflict and puts others into a bad mood. When this happens, the respect of others vanishes and the person feels isolated, unwanted, or unneeded.

What can we do to gain the respect of others? A respectful sales person learns about their customers’  business, values their time, offers solutions to problems and listens to their needs. A respectful teacher listens to his or her students and helps them understand and learn. A respectful spouse listens, complements and encourages. Listening, understanding and accepting feedback are all tools for respect and being respected.

Stop and reflect on how you communicate with others and decide, “Are you treating them with respect?” Are you empowering them to respect you back?

Phillip Grandsard  is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Being in Multiple Places at One Time

16 03 2010

Ever want to be in more than one place at a time?  Have a desktop computer and a laptop?  Do you get frustrated when you are on the road and the file you need is on your desktop computer at home or work?  This month’s topic is all about being in sync.

There is a service out there called www.SugarSync.com that will allow you to automatically back up your important files and keep them in sync with other computers with almost no effort.

My suggestion is to sign up for their free version to experiment which allows 2GB of storage and the ability to use it with up to two computers. Simply install the software on the two computers you want to keep in sync, specify the folders (Desktop, My Documents, Favorites, etc) and then using their management interface specify the folders to sync.   For example on computer A I chose the Desktop folder to sync with computer B’s Desktop folder.  This way if I save a file to the Desktop on either computer it will be there.  Now keep in mind that you do need to make sure that you have an internet connection to make this all work.  That doesn’t mean you have to have your computers on all the time.  When you boot up your computer and are connected to the internet it will sync any new changes.

Should you be on the road and not have your trusty laptop with you, you can still access your sync files via a web browser on any computer.  This also works well with providing the ability to share your files with others.

Be aware that not all online back companies provide the capability to sync and share files.  Most are on a per computer license.  Even though they may offer unlimited backup storage for a low yearly fee but does it fit your unique needs?

I’m not saying that SugarSync is the end all be all solution it does have its limitations.  The top future improvements for the product are the support of Outlooks files (pst), mapped network drives and external drives.  Hopefully I’ve given some insight into what other possible options to look for in an online backup solution.

Mike Herz is in Tech Support and Sales at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





We’ve looked at the economy from many angles … but not this one

2 03 2010

We’re running hard to get new customers and increase sales with those we already have.

We’ve turned out the lights and saved power wherever we can, and we’ve checked for every possible savings on material and supplies.

These steps would help any organization preserve the bottom line, but there is one factor that can do more.

Keeping people satisfied with their work is a big item. We all have more to do today. Some of us are wearing two hats, according to job descriptions.

That could be one reason university professors say today’s workplace is rife with rudeness and lack of respect for each other. Some 60 percent of their study respondents say the situation is getting worse.

Workers who are in a hurry may think they don’t have time to be polite. But it saves time in the long run because it increases cooperation and creativity.

Civility goes beyond please and thank you (but those words can help). It includes listening and body language.

A study published in one psychology journal says positive relations with co-workers are a big factor in how people feel from day to day. They are less stressed, even if they are very busy, and more productive.

Besides respecting others, as well as yourself, it’s important to know what makes you angry or frustrated. Decide that when it happens, you will have a solution-driven attitude. Focus on the problem, not the other person.

When one person becomes a role model for civility and respect, those qualities can spread to others.

Joe Kern is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Do you suffer from “time poverty?”

23 02 2010

The most common problem in the workplace is “time poverty.” It’s a term for not having enough time to handle all your work responsibilities.

Putting in a lot of extra hours could help a little, but it’s not the answer. Neither is trying to do two things at once. Some steps that would help:

  • Become an expert at what you do. Study the work practices of people who are very efficient and copy them. You will find that they are extremely well organized. Learn from experts in your field.
  • Decide what is the most important thing to do. Decide how to do it, then concentrate on that alone until you are finished. No email, phone calls or pleasantries for people who stop by to see you. Tell them you can’t stop now to chat or deal with anything else.
  • Be open to new ideas. Consultant Brian Tracy says some overwhelmed people think they already know all they need to know on a subject. Never stop learning.
  • Be flexible. Saying “I changed my mind” solves many uncomfortable situations people get into. They stay there because they are unwilling to admit they have changed their minds.
  • Face up to mistakes. Saying you made a mistake is a sign of mental maturity, personal strength and individual character.
  • Become an expert on time management. Read books, listen to audio programs and take a course. Then practice every day until you master time management skills.

Joe Kern is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Five Reasons Why JDF Will Save You Money

15 02 2010

Today’s post is a guest post from Jack Perry. Jack is Vice President of Product Management at Onpoint On Demand. Jack’s role is to help commercial print companies become POD profit leaders through practical application of JDF-enabled technology.

JDF is here to stay and with good reason. It can deliver significant financial, operational and competitive advantage to those companies who leverage it the right way. Here are five reasons why JDF will save  you money:

  1. JDF reduces print production costs by removing manual, repetitive steps from the production process. And lower production costs yield higher gross margins
  2. JDF shortens lead time, the downtime that eats into a printer’s value add percentage. Shorter lead times yield higher value add
  3. JDF optimizes the equipment on the production floor, generating greater productivity out of existing investments. Greater productivity yields faster return on capital invested
  4. JDF also makes it easier to manage order volume variations yielding tighter resource management. When volume is down, fewer people on the production floor reduces overhead cost
  5. JDF Reduces mistakes. Less mistakes equals less waste.




What makes a good flyer?

11 02 2010

I came across this article on producing good flyers. This might be something that you can pass off to your customers or prospects.

Getting a flyer printing project to work effectively for your business  is like looking for a husband (or a wife) to be with you through thick and thin, for richer or poorer, till death do you part.

In order for your relationship with your flyer printing project to succeed, it takes a lot of hard work and perseverance. It’s not something that you can just come up with in a flick of your fingers. You need to have the patience to carefully plan your flyer printing design to get the attention of your prospective clients.

What makes an effective and successful flyer printing project? Here are a few of the factors that should be considered in your flyer printing project:

White Space

White space is basically used to lead your target readers’ eyes to the most important part of your flyer printing project.

Contrary to popular belief, your white space is not there to create an aesthetically pleasing appearance in your flyer printing piece. White space is provided to emphasize, as well as provide your eyes with an area in your flyer printing design where they can rest, to be able to see the focal point of your print flyers.

Although it’s a tad tempting to squeeze in as much information in your flyer printing project, always remember that a sea of gray or black text only makes for an overwhelming design that will only confuse your prospective readers.

“S”- Pattern

Actually, the pattern looks more like the letter Z than the S. It is how your target readers’ eyes go when scanning an ad – it starts from the top left corner of your flyer printing ad then ends up at the bottom right.

Although they look at your flyer printing design according to the S-pattern, make sure that you make it easy for your target readers to understand what you have to say to them. It doesn’t do you any good if your target readers suddenly ask whether they’re still reading the same flyer printing piece halfway to your design.

Consistency

Being different is laudable, especially when it makes you stand out from the rest. But making it hard for your target readers to know your top from your tail is also not commendable.

People expect consistency in whatever marketing material they come across (e.g. brochure printing, flyer printing, postcard printing, catalog printing). They want to see certain elements at certain areas of your flyer printing piece. And believe it or not, they do look for them whenever they look at your flyer printing ad.

Simplicity

Always keep your flyer printing project simple and short. People have other things to do aside from skimming through your print flyers. So make it easy for them to get your message fast. Don’t put too much elements that will only make them distracted. Include fewer elements in your flyer printing project.

Joe Kern is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.





Your PC and your business – Keeping it lean and mean

26 01 2010

Let’s face it, you almost need a PC in order to run a small business these days. From communicating with clients in email to managing your books, a computer is a necessary evil. Yes I called it an evil because your computer lives in a very hostile environment- the Internet. A computer basically does what it is told and unfortunately thousands of unscrupulous people are telling it to do bad things. How do you keep it safe? There are many ways, but I’m going to focus on one area- the web browser.

There are a handful to chose from but they pretty much do the same thing- allow you to surf the web. And what you have to be careful of are the multitude of add-ons and plug-ins and tool bars available. There are some that I would consider a necessity: Adobe Flash, Adobe Acrobat, Java, Microsoft Silverlight to name a few. These allow you to access the content on almost any web page you visit.

For your business PC this should be good enough. But alas, there are tool bars for almost every search engine, plug-ins that let you play games or stream music, plug-ins which offer to optimize your PC or Internet connection. These are not required in a business environment, so don’t install them! Not only could they slow your PC down, they could also cause conflicts with other programs or even be malicious. I have been called several times to help friends and family that somehow have downloaded viruses or spyware. They usually masquerade as anti-virus programs or toolbars that will make searching easier. If you are running your business from a PC it’s best to keep it lean and mean and only run the software you require.

Phillip Grandsard  is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.








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