How to select candidates and interview them for an important position

12 01 2010

You might be ready to hire your first employee, a right-hand “man,” or an important addition to your business.

You may not be sure exactly which role the new person will fill, but you know you need help. Decide first if you are looking for someone to take on some of your responsibilities or for someone to whom you can delegate tasks. If you want to delegate, carry a clip board around for a day or two and list everything you do. This will help you create a job description.

The Service Corps of Retired Executives (SCORE) has another idea: Consider whether you could use someone with skills you don’t have.

What skills are you weak in that might make your business grow?  In your job ad, give a clear outline of duties. Play up the opportunity to influence the direction of the business, advise consultants quoted in Money.

For the interviews, SCORE recommends:

  • * Provide candidates with a company profile in advance so they can relate their experience to your company.
  • Prepare a list of questions. Use openended questions like “Tell us about a challenge you overcame in your work life.”
  • Allow a full hour between interviews. Create a relaxed environment and spend 30 to 45 minutes with each candidate. Use the rest of the hour to write down your thoughts of the person immediately after the interview.
  • Ask each person the same questions so you can compare their answers.
  • Be careful not to dominate the discussion. You should talk only 20 percent of the time and encourage the candidate to speak 80 percent of the time. The more they talk, the better picture you will have of them.
  • When looking at candidates’ employment histories, be wary of someone who moved around a lot, particularly for more money.




Preventing Data Loss – Not with Backups, but with Restores

22 12 2009

Hopefully by now everyone recognizes the importance of doing periodic backups. Many of us learned the hard way by losing something we needed. It may have been due to an accidental deletion, equipment failure or something worse. Several years ago around Christmas, my father’s metal stamping company suffered a major fire that took out the entire office space but left most of the manufacturing area untouched. He and the rest of his staff spent much of their holiday time scrambling to get temporary office space setup and figuring out how they were going to do business. They knew enough to backup their data. Unfortunately, they left the backup tapes in the office. They did have a plan to send tapes offsite, but human error stepped in and the most recent tape was left onsite. Eventually they were able to rebuild most of their data but this is the last thing you want to deal with in a time of disaster.

My point here is that your backups don’t protect your data unless you can do a restore. With that in mind, ask yourself a few key questions.

When was the last time you tested restoring critical data and when is it scheduled to be tested again?

  • Who’s responsible for this and can you see the results?
  • Do you know how long it will take to get your critical data back in working order?

Are your backups treated like the invaluable resources that they truly are?

  • Are they rotated offsite in a secure fashion (ideally encrypted in case of theft)?
  • Do you keep backups over a period of time in case you need to recover data from long ago? Not all data loss is immediately apparent and even backup tapes can fail.

What is your restore plan if critical equipment is missing? For example:

  • Backup system is unavailable (e.g., broken tape drive).
  • Equipment using that data is unavailable (e.g., server hard drive failure).
  • Physical location is gone (e.g., fire, flood, etc.).

Don’t put blind faith in the “Backup Success” message generated by your backup software. Setup a process to periodically verify that your most critical data can be restored and build a plan to address the various scenarios that would require data restoration (e.g., file deletion, equipment failure, catastrophes).

William Jens is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

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William Jens is a Software Developer at PagePath Technologies. PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois.

PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

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Sales calls on the cheap

15 12 2009

Most sales positions involve outbound calling.  Calls may be local, long distance; as well as international.  How much does your phone bill cost?

If you are using a traditional land line,  packages are getting more competitive, but Ma Bell still can stick it to ya for local and local toll calls.  There are more options for local toll and long distance such as www.totalcallusa.com which provides long distance calls at $.029 per minute.  Not bad at all, but if you are like me and average 3,000 minutes a month that’s $87 on top of my standard phone service which is still well over a $100 a month.

If you have high-speed internet, that provides many more options.  First is standard VoIP options such as www.Vonage.com, www.8×8.com, etc. which average $25/mo. for unlimited calls to US & Canada.  With taxes and fees right around $30/mo.   They send you a little box to hook up to your internet connection, then connect your phone and use it just like you always have.

Why not look at something that is even less expensive and a little more virtual.  Skype.  All you need is a high-speed internet connection and a headset designed to work with Skype.  If you’re on the go, use a laptop and always have access to high-speed wireless then this is the option for you.  At $2.95/mo you can make unlimited outgoing calls to the US & Canada.  Need an incoming number no problem add $6/mo.  We’re up to $8.95/mo. for unlimited calling.   International you say;  $18.95/mo. will take care of that.

The point is being a sales person is more of a challenge today and one way to combat the challenge is to save where you can.

Let me know what you’ve saved on your phone bill.

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The Top 5 Reasons Why Print Buyers Should Use Twitter

9 12 2009

Today’s post is a guest post by Margie Dana. Margie is well known throughout the printing and buying community as an independent marketing specialist who focuses on improving the printer-buyer relationship. She was a corporate print buyer for 15 years. In 1997, Margie founded her first business (www.printconsulting.com) to shine a light on the printing industry. She’s an accomplished copywriter, marketing specialist, and popular public speaker. You can reach Margie at (617) 730-5951 or send an email to mdana@BostonPrintBuyers.com.

1. You’re in the Communications Business.

Whether or not Twitter is a flash in the pan or here for the long haul, it’s currently gaining popularity among adults. (According to the Pew Internet & American Life Project, 1 in 5 Americans use Twitter or another social service.) It’s a very popular way to communicate digitally. Try it if only to know what it’s like. Take part in the digital dialogue or risk being left behind.

2. You Can Build Relationships for Business.

Find & follow other print buyers as well as designers, paper pros, printers, mail specialists, direct marketers, and on and on. These relationships can and do yield value. You’ll get questions answered, discover new resources, and learn about events, books, articles, and news items that are meaningful to you.

3. You Can Keep Up with Industry Changes.

Breaking news in and around print and the graphic arts, as well as the ‘bigger picture’ of Media, is reported on Twitter. If you follow the right people as well as the right media outlets, you will regularly be in the know.

4. You Can Add Value for Your Employer.

The role of the professional print buyer is changing radically. Now is the time to actively add value as you evolve to reflect current business trends. Being on Twitter will open your eyes to new ways of doing business, new ideas to bring to your firm. If you’ve chosen your followers wisely, they will all have something to offer you. And if you’re looking for employment, you might get some solid leads. If nothing else, people in the field will get to know you.

5. It’s Free, and It’s Easy.

There’s really no excuse for you not to give Twitter a shot. Participate as much or as little as you want. I visit it a few times each day to see if there’s news or posts or events or fresh ideas that intrigue me.

I find that being on Twitter gets me outside of my own head. Tweets by folks I follow expand my world cumulatively – 140 characters at a time. I learn about all kinds of creative ways to be a professional communicator as well as a professional in communications. If this old dog keeps learning new tricks, you can, too.





A Labor Union for Marketing & Sales?

4 12 2009

Should Salespeople Form a Labor Union?

Like many blogs, this one grew out of a personal experience that got me worked up and I remain worked up about it. So, we’ll call this blog therapy. I recently had a friend relate a troubling story to me.

My Friend Rides The Wrong Horse (“But It Felt So Good”)

He was a long time employee of Company X, which he joined when he was young – his first job in fact. When he joined, it seemed pretty cool that he was being paid more money than most of his peers in other jobs. He got a raise whenever others in the company got a raise, and he soon learned that it didn’t matter how hard he worked. In fact, his older “wiser” coworkers made it clear to my friend, that the FNG (e.g. “new guy”) should not excel or “show off”. That was a BIG no-no and would not be tolerated. His pay was determined by “suits” in a locked room. The workers’ advocate was a nameless, faceless lawyer-looking big shot “suit”- an impressive guy with a brand new luxury car each year.

A few years ago, the company was struggling – really in financial trouble. My friend saw it on the news. But amazingly, he still got nice raises. The big shot negotiators boasted they had simply threatened the company owners, giving them two choices:

  1. Give the collective bargaining units the pay bumps they were “due” or
  2. They would strike and put the company out of business. Hmm, pay what you cannot afford or be put out of business. Call me whacked, but this sure sounds like, “Give me what I want or I will hurt you”. Don’t people go to jail for that?

Back to the Point

So, care to guess what happened to my friend 6 weeks ago?  Some of you already know!  The company was REALLY in financial trouble earlier this year. When the negotiations were completed this time, after the same old Door Number 1 “give us what we want” or Door Number 2 “we’ll hurt you” ultimatums, it turns out the company owners had found a Door Number 3: move manufacturing to Malaysia and say, bye-bye to the glorified blackmailing. Doh!

Just Another Casualty of the Struggling Economy?

My friend is deeply depressed. He is pissed off (at the &^%$ company). He is 54 years old and has basically one narrow skill. And now there’s thousands of people in the unemployment line with the same skill. How many people do you know in this position?  How many stories sound alike?  How many storytellers blame “the company”?  How often do you hear how “un-American” corporations are being when they move manufacturing, or begin buying from, another country? I feel terrible for my friend but I think blame might be better placed a number of years back and in a different direction than “that greedy &^%$ corporation”.

I Thought This Was About Salespeople’s Union!

Right, the original point! So, I have these two other friends. They have had at least 6 or 8 jobs in the same time as my now-unemployed friend. They have made great money some years and not-so-great in other years.

But guess what?

They are both employed right now and they’ve never been unemployed for more than a few days. Why? Because they are survivors! Early on, they learned if they got up earlier, made more sales calls, and generally worked harder, they made more money. They have also worked at jobs that were “beneath” them when they had to. In the process they have learned about many different things and in my humble opinion; they have more eagerness and spirit than pride. What a system! Call me whacked, but it sounds a lot like the original immigrants that built our country. It sounds pretty flippin’ American to me!

I Changed My Mind – Now it’s About How Valuable and Impressive Salespeople Are!

Based on my observations over a number of years, I assert as inarguable, that the Sales division/department of ANY company is the most valuable – THE most important function of ANY company. Let your mind wander a bit. Look at organizations you know. Imagine if the salespeople were part of a collective bargaining group – if actual sales performance were irrelevant. Time on the job would determine the pay rate! Sell more, sell less, all receive the same pay. I asked a few salespeople this question and they just looked at me… blink… blink. It would not even process for them. One blurted out a huge sailor curse string. One laughed and walked away (to make more phone calls).

My Gratitude

I am not a salesperson at PagePath Technologies. I am certainly eager and I know I work very hard, but I am one of the those who benefit by the MyOrderDesk salespeople’s efforts. I am a business manager. And I’m grateful that most, if not all salespeople (at least the ones I know) think they’ll be just fine “bargaining” on their own (I believe it’s in our country’s best interest also). God’s blessed America.

How valuable are your salespeople? Think they’d benefit from a labor union? Love to hear you comments.

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Social Media for B2B. Is it effective?

12 11 2009

As I was scanning through my RSS feeds this morning, I came upon a blog post from HubSpot that really hit the nail on the head as far as using Social Media for B2B applications. I often hear from many people that Social Media is ok for B2C, but not as effective or relevant for B2B. I disagree, and so does HubSpot. Here is their post from this morning.

Imagine this: Your best friend comes to you one morning and tells you she’s had it with her telephone. She’s throwing it away because it doesn’t help her with traditional handwritten communication.

Crazy talk, right? Your friend doesn’t need a different tool for traditional communication, she needs a new approach to communication.

Traditional B2B marketers who resist social media aren’t much different. They resist social media because it doesn’t work when they use it as another outbound marketing channel.

Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing.

Traditional marketing — outbound marketing — is about buying attention. You figure out where your target customers hangout, then you buy access to them. You fill the pages of trade publications they read with print ads. You interrupt them with unsolicited phone calls at their office. You send out mailings that they throw away.

These tactics are incompatible with social media. If your Twitter account is simply a product information broadcast, you won’t have many followers. If you don’t share any helpful, interesting or fun content on your Facebook account, your pages will get little traffic.

On the other hand, if you reject this approach to marketing, and use social media as part of an inbound marketing strategy, it will become a core part of your marketing mix. If you engage with your industry’s community on Twitter, if you share top-notch content on Facebook, and build relationships on LinkedIn, social media will work for you.

“Wait!” you say. “We’re a B2B operation! We don’t have social-savvy customers like B2C companies.”

Lame excuse.

No question, social media grew out of the consumer space, and B2C examples of social media success are easy to find. But take a step back. Look at the value that businesses get out of social media. You’ll see it’s not specific to B2B or B2C companies. Consider the three main benefits marketers get from social media:

  1. Listening — Every company needs to listen. Doesn’t matter if you sell solder pasteCRM software or fencing supplies. You need to listen to your competitors, your customers, your prospects — your community. Social media sites like Twitter, LinkedIn and Facebook make this easier.
  2. Reach — Reach is important to any marketer. It’s the number of people you can communicate with directly via email, telephone, or any other channel. You need this whether you’re selling to consumers or businesses. Social media tools media it easier to build.
  3. Nurturing — Nurturing is another critical marketing task for all companies. Regardless of what you sell, you need to build trust with potential customers and educate them about your company and your products. Social media facilitates the development of personal relationships at scale. This makes it an ideal tool for nurturing in any business.

How do you use social media at your company? Have you found it useful in a B2B context?

I think they have some valid questions. I would be interested to know your opinion on this. What do you think?

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Hassled and harried? Get more done with this good advice

5 11 2009

making-listFacing a day’s work or one big project can be daunting. With so much to accomplish in a limited time, the early plan is a vital starting point.

Making a list is a well-known strategy. It sounds simple, but deciding what to include can be tricky.

The all-day list shows tasks, large and small, that you want to accomplish that day. Numbering them in the order of importance or when you will do them can help. It’s OK to include small tasks. You won’t forget to do one, and crossing them off makes you realize that you’re moving forward.

The project list is different. It helps you think on paper. Adviser Brian Tracy says working from a detailed list keeps you on track. The visual record of accomplishment and constantly referring to it can increase your productivity by 25 percent or more. Be disciplined in your approach, he cautions.

For a project, Tracy says you should regularly ask yourself these questions:

What am I trying to do? Clearly define the goal and outcome. If you are working with others, make sure everyone knows the desired results.

What are my assumptions? Alec McKinzie, author or The Time Trap says, “Errant assumptions lie at the root of most failures.” What are your assumptions about the market, the actions of others, and the underlying motives of key players?

What if what you believe turns out to be not true? Always be willing to question your most cherished assumptions. Decide what you will have to do differently if your current approach fails.

A written plan of action, says Tracy, is the key to high productivity. Every minute you spend planning will save you as many as 10 minutes in execution.

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Even now, it’s possible to build customer loyalty

9 10 2009

Reluctant consumers, and companies who are buying less, may have small business owners scratching their heads about what to do next.

Here’s an idea: Take excellent care of the customers you have now. When economic conditions become more favorable, they will buy more from you than they do now. At the same time, getting into the habit of treating customers outstandingly will be a plus as new accounts come to you.

Customer LoyaltyCustomer loyalty has taken a different form than in times past. Newly loyal customers need to like more than your name and your products. There’s an old name for what they want: customer service. In its purest form, however, it boils down to what’s described as the “customer experience.”

In retail, it is particularly important. As a consumer yourself, you know what we’re talking about. Have you ever wondered if the item you want is worth the trouble of finding a sales associate to take your money?

Or, do you want to buy a certain thing and can’t find it. The department is deserted and so is the one next to it. In these cases, you won’t have the customer experience because you won’t become one. You’ll give up and walk out.

There are larger stakes involved when the customer experience involves selling to another company. The individual sale is larger and the transaction requires more than sending a bill to a distant buyer.

Superb customer service brings enormous benefits to an organization. Assisted by technology that immediately brings up information about the customer’s products and needs, an employee should be able to focus on the sale or solution to a problem without handing it off to someone else.

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Experts say stressful times can cause difficult behavior

29 09 2009

Recession is OverThe cover of Newsweek has declared that the recession is over. For many people and businesses, it doesn’t feel much like it. Stressful times continue, and anxious people can be rude or abusive.

Now is the ideal time to think about the principles of etiquette: honesty, respect and consideration. They keep personal and professional relationships solid, says Peggy Post, director of the Emily Post Institute.

  • Consider your own behavior. Be more patient and understanding than those who are rude or gruff.
  • Understand that some people aren’t coping well with their money problems. A sleepless night could mean they will doze off in a meeting or avoid conversation with co-workers. If you know them well, reach out and be a good listener. Be careful not to reveal a confidence.
  • Look ahead to better times. Predict boom rather than gloom, advises professor P.M. Forni, founder of the Civility Institute. Watch for hopeful developments. Optimistic conversation creates a more positive mood for everyone at home or at work.
  • Offer reassurance. Ask a friend how he is doing. Let co-workers know your relationship is in good standing. Talk to your kids about a situation that will affect them. Continue to have family fun like roasting hot dogs in the park.
  • Talk to your people. If you’re the boss, give them candid information but include something positive. If you’re not the boss, listen carefully.

Post and Forni remind us that this is a resilient nation and much better times are coming.

Kind, respectful and considerate behavior will help to get us there.

Post and Forni were recently interviewed by USA Weekend.

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Live peacefully with co-workers, though they may not be perfect

1 09 2009

Though co-workers can be wonderful, you could be thinking that some of them are a pain in the neck.

But whether you like them all or not, co-workers are here to stay. You might as well decide how they can help you or how you can avoid being distracted by them.

So say business writers Jonathan Littman and Marc Hershon in their often-humorous book about dealing with various types “so you can get what you want out of your job.” So far, their I Hate People … has gained great reviews.

They do make a point when they say the person who has your best interests at heart is probably the one sitting in your own chair. They recommend “solocrafting,” which is essentially how you can move forward with your work under any conditions. What they advise:

Stop talking. Start doing. Stop asking (for whatever). And, make them (the supervisors and co-workers) believe in you. In other words, the writers of this humorous book are champions of the entrepreneurial spirit in day-to-day office life.

They also say teams with more than three to five competent people are not very effective and can stifle your creativity. Whether or not that’s the case, the authors admit they don’t have all the answers.

Regarding teams, they also contend that the saying, “there is no I in team” is not right. They recommend changing the letters around so you can find a “me” in team.

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