MyOrderDesk Release Notes – #0184 – November 18 2013

Web2Print with MyOrderDeskThe following items have been updated or released to the MyOrderDesk Web-to-Print solution.

  • Added the ability to change printshop customer’s password
  • Shops can now create Branded Sites without interaction with MyOrderDesk support
  • Ability to restrict ordering of an inventory item that is out of stock
  • Support for drag and drop file upload and multiple file upload capability
  • New tool for uploading user lists to site and to groups
  • Ability to hide various DocMart attributes
  • Browsing of the File Library by an end users
  • New Advanced Auto-Fill Script Builder Tool
  • *New*  Live Q&A session with MyOrderDesk Techs on Tuesday and Thursdays
  • Advanced ezMerge
    • Optimized live preview for both Landscape and Portrait layouts
    • Images groups can be assigned a name
    • Fonts now support an alias
    • New optimized interface
    • Ability to assign text tags to ezMerge Images
  • What’s New feed added to the Site Administrators landing page

If you have any questions about the Release Notes, or would like more information about MyOrderDesk, call us at 630-689-4119.

Best Practices for Building Online Engagement

The content driven web is growing like gangbusters.  As a printing professional, it’s your job to get people to engage with your company.  Engaging your prospects increases loyalty and can serve as a source of free promotion.  Printers need to understand that a strong marketing community is measured by engagement and not how large your audience may be.  By engaging prospects online, you will get more people talking about your company and you can learn more about your customers and about your competition.

You may have a website with wonderful tools and information about you and your company, but odds are, the majority of people who come to your website come to see what’s there without engaging, joining the conversation or sharing your content.

Here are some tips on how to get your website users to be more engaged and participative:

  • Support and encourage comments – Comments are a powerful way of prospects to interact with your company. The best way to encourage is to allow user comments on every piece of content on your website. Content comments help stimulate community conversations. You can do this with social tools like Facebook or add social sharing buttons to your website and content.  Liking, blogging, referring, clicking, adding as a friend, connecting, subscribing and submitting online forms are items to measure your engagement success.  Let your prospects and customer post reveiws for all of your photos, videos, products or services. Your goal is to tell your audience how important their feedback is, which you can use to serve them better.
  • Have key people involved in the comments – Get owners, executives and thought leaders in the industry to post comments and participate in in your content threads.  When these people show up in user comments, participants feel good about it, because they sense that your organization cares enough to be involved in the conversation.  This aides in building a stronger bond between prospects and your organization.
  • Hold a contest – Contests are a great way to encourage participation. Contests should be valuable to your audience. Learn about them first. Ask key questions and base the contest on what you have learned. For the contest to be successful, your content should be valuable to them. Start with simple goal…gain more fans and followers, improve your company visibility, or drive more traffic to your website.  Cross promote your contest in various networks and medium to improve visibility and participation.  Some examples are prizes for best post of the week, customer of the month, or best photo posted on your Facebook page.  Get creative and think outside the box when it comes to contests and prizes.
  • Host a Webinar – Invite users to join a conversation around a topic related to your company.  Experiment with elements of webinars and promote through social media.  Invite your audience to live-tweet during your webinar. Encourage comments on your company Facebook page about your printing company, or post status updates in LinkedIn about the event. Invite audience members to ask questions via Twitter using a hash-tag.  This method will help carry the conversation forward and works well for specialized audiences who do not have the opportunity to converse in-real-life.

Always be willing to experiment with different ideas to help improve your online engagement.  This will assist in putting yourself into the path of your prospect without disrupting their experience. This will help you determine how to engage with them effectively online.  Encourage users to taking a desired action by providing them with a variety of social experiences to engage with your company.  Keep your content relevant, moving and interesting.  Content is related to conversation, which can be the catalyst for online engagement.

What employees want more than money

Here is what the top workplace consultants say employees want more than money. Geoffrey James, author of “Business Without the Bullsh*t” (to be published in 2014), writes that employees:

  • Want to respect the boss. They want it from the boss, but they also need to believe their boss is a leader who deserves their own respect.
  • Need some degree of security and know they aren’t wasting their time while doing their best.

Jeff Gunther, author of “Why Work Sucks and How to Fix It,” decided employees needed trust and autonomy. He instituted the Results Only Work Environment.  Employees can work their own shifts, in any location they choose but they have to produce results.

Gunther found employees were more productive and loyal.

Tim Gould, writing for HRmorning.com, says that perks are still big with employees.  Sport tickets, gift certificates, free lunches, car washes — all of these little rewards give people a lift and bragging rights.

Leonard Glick of Northeastern University says in Forbes that employees should “feel that they own the place.” They should feel responsible to the customer and a valued member of the team.

And one more thing: James says employees want to be on the winning team and they want to know what it takes to get there.

Delaying your implementation of Web-to-Print could cost you the Print firm.

It’s no secret that the print industry is going through the largest consolidation and rebuild it’s ever seen. If you’ve been anywhere near print in the last 8 years, you know that nothing is certain and almost everything is in a state of flux.

We see it all too often: print businesses are downsizing, costs are rising, super star customers are leaving for a “cheaper” solution and the list goes on and on. So what can you do about it?!

Professor Albert Einstein taught us that the definition of insanity is doing the same thing over and over again and expecting different results. Are you getting different results? What are you doing differently today?

What’s the point?

I want to tell you, as a print technology evangelist, that if you don’t have a solid system in place (and you somehow made it this far) you’re in for a rough ride ahead. Nurturing and New Customer Sales are King and Queen in the print industry chess game and, without a Web-to-Print system, you’re going to checkmated.

Nurturing! Nurturing! Read all about it!

How do you keep your customer happy? Make it simple, and make it fast!

Your customers ordering through online templates = ease for both them AND you! Reorders are a click away, and digging through old artwork and making mistakes are eliminated through online proofs.

Business Cards: http://tinyurl.com/mpdeyvq
Business Forms: http://tinyurl.com/nelohzf
Letterhead: http://tinyurl.com/k5qeq9w

Increasing Sales – It’s your move

I’ve yet to meet a business owner that didn’t want to increase sales, but I don’t make it down to the Caribbean much so maybe that’s where they are. Far too often print firms are trying to sell the same thing, the same way, and quite possibly getting the same results.

When you walk out of that prospect’s office, what impression have you left?

Wait, wait, let me guess: Quick turnaround times, great prices, great product, and friendly customer care? That’s where the print industry’s roots are!

There’s a tool you need to add to your toolbox! You must prove to your prospect that you are watching out for them and offering them the easiest tools you can. Your Web to Print solution must give you the ability to quickly construct a custom branded portal for your prospects to order through. Nothing says quality and respect more than a prospect seeing their own logo during a demonstration. See samples below:

www.myorderdesk.com/mcdonalds
www.myorderdesk.com/ms
www.myorderdesk.com/nbc

Checkmate

Today – it’s about nurturing what you have, and being equipped to go after what you want. Getting a solid Web to Print solution implemented opens up a whole new way of selling, and keeping your customers for life.

[CHALLENGE] Printers, Make Your Content More Fun to Read

I just got done reading a blog post from Pamela Vaughan of Hubspot on “10 Ways to Make Your Content More Fun to Read.” Please make sure to read all the way to the bottom. There is a challenge for you there.

This section really jumped out as a plus for print services providers.

Get Creative With Images 

You know what they say: “A picture is worth a thousand words.” Imagery is not only a great way to improve the social shareability of your content, but it can also add a little fun to it, too. Take some extra care in choosing images for your content. Can you use them to enhance a joke you made or crack a new one? Can you simply select a relevant image that’s already funny in and of itself? Can you overlay a caption or add a clever thought/talk bubble like we did in the example below (which can be found in this blog post)? Don’t be afraid to get creative!

donkeys-who-assume-1

(Image Credit: horslips5)

Just be sure you have the right permissions to use, adapt, or modify the images you’re using. Use photos appropriately licensed under Creative Commons (but be careful), or purchase stock photos.

Why did it stand out? Well, most PSPs have graphic artists or desktop people on staff. Why not utilize those in-house talents to increase the readability and entertainment factor of your posts. After all, getting people to view, read and share your content should be your number one goal. The secondary goal is then directing them to your website.

So here is the challenge. Create a fun graphic (like the one above) and post a link of the graphic to this article. After a week, all submissions will be posted on this blog for voting. The three images that receive the most votes will receive a $50 Restaurant.com Gift Card, and a copy of Ryan Sauers Book, “Everyone is in Sales,” compliments of PagePath Technologies. Only printing/graphic arts related companies are eligible.

So go, create, and post.