Friday Trivia Answers

11 02 2009

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1. Who played Eliza Doolittle in the original Broadway production of My Fair Lady?

a-Mary Martin, b-Audrey Hepburn, c-Julie Andrews, d-Wendy Hiller.

2. Which composer’s last original Broadway production was Silk Stockings?

a-Cole Porter, b-George Gershwin, c-Eubie Blake, d-Irving Berlin.

3. In 1997, Cats became the longest-running show on Broadway, surpassing the previous record set by what show?

a-A Chorus Line, b-The Fantasticks, c-Oh Calcutta, d-Hair.

4. Which Broadway musical featured the songs “You Can’t Get A Man With A Gun,” “Anything You Can Do” and “Show Business”?

a-Kismet, b-Gypsy, c-Calamity Jane, d-Annie Get Your Gun

5. What Pulitzer-Prize winning play, satirizing big business and the U.S. government, ran for 837 performances on Broadway in the 1930s?

a-Annie, b-You Can’t Take It With You, c-The More the Merrier, d-Of Thee I Sing.

6.Which 1994 Broadway play was the first live stage production by Disney?

a-Aida, b-Aladdin, c-The Lion King, d-Beauty and the Beast.

7. Anthony Rapp, Idina Menzel, Taye Diggs and Adam Pascal were among the original cast members of which Tony-winning Broadway musical?

a-The Producers, b-Rent, c-Gypsy, d-Chicago.

8. Which playwright’s first work to appear on Broadway was Come Blow Your Horn in 1961?

a-Christopher Durang, b-Cole Porter, c-Neil Simon, d-Sid Caesar.

9. Which actress starred on Broadway in the one-woman show I’m Still Here…Damn It!?

a-Lily Tomlin, b-Sandra Bernhard, c-Patti LuPone, d-Elaine Stritch.

10. Who played Willy Loman in the Broadway debut of Death of a Salesman?

a-Humphrey Bogart, b-Lee J. Cobb, c-Marlon Brando, d-E.G. Marshall.





Social Media Marketing for Printers

9 02 2009

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Join us for a Webinar on February 20, 2009

Step up your marketing tactics by using the Internet to direct traffic to your business and website.

Learn how to harness the power of the social mediasphere – blogging, digg, del.icio.us, Twitter, and many others – to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.

This Webinar is intended for print professionals and business owners who wish to learn about leveraging social media marketing for their business. The Webinar will cover:

  • Why use social media channels for marketing.
  • What are inbound links and how do the affect my search engine rankings
  • How to engage and market in social media sites, including digg, blogging, Twitter, and many others.

Title: Social Media Marketing for Printers
Date: Friday, February 20, 2009
Time: 10:30 AM – 11:30 AM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/814439577

If you have any questions about PagePath Technologies, or the Webinar, please contact Joe Kern at JKern@PagePath.com.





Five words that resonate with power

3 02 2009

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Business Week’s Frank Lutz says that in his research for a new book, he has discovered the most powerful words that business leaders use today.

The number one word is “consequences.” There can be good consequences and bad ones, but the word instantly personalizes and dramatizes the potential result of an action.

Next comes “impact.” Lutz says it makes people pay attention and causes them to assume they can make a measurable difference. People want results. They aren’t interested in hearing about efforts or solutions. They want to know how well they can execute.

“Reliability” increasingly has great resonance in business, especially with customers. Whether it’s a product or service, reliability is a factor in price. It adds value.

“Mission” and “commitment” should be part of your business vocabulary. The old words, pledges and promises, don’t carry much weight. Leaders now have to put their credibility on the line to achieve a successful outcome.

A mission is a window into the soul of your business. Along with commitment, it shows a desire to be authentic.

These words are positive and proactive. Leaders can only use them if they are speaking candidly and truthfully.





PagePath Technologies Announces TwitterPrint for the Print Industry

2 02 2009

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Plano, IL Janaury 30, 2009: PagePath Technologies, Inc. today announced the creation of #TwitterPrint for the Printing Industry.

It’s no secret that Social Networks are on the rise in 2009. It’s beyond a simple “buzz”, and has now become common place for many professionals seeking new business or connections. To aid printers in embracing Social Media, PagePath has created #TwitterPrint.

#TwitterPrint is a hashtag group posted through Twitter that allows printers to follow and search pertinent content that will assist them in social media, blogging, industry news and marketing tips. Access to this social media tool is as simple as navigating to Search.Twitter.com and typing in #TwitterPrint. With an RSS reader, follows can also subscribe to the feed and receive alerts when a new “tweet” is sent.

Printers, publications and industry leaders can also add content by creating a Twitter account and adding the words #TwitterPrint in their posts.

“We are dedicated to helping the industry in any way we can,” commented Steve Ciesemier, Sales Rep at PagePath. “By creating #TwitterPrint, we can share information with others, connect as an industry and embrace social network as a tool for the future.”

For more information on #TwitterPrint or how PagePath can assist in embracing Social Media, contact Joe Kern at 866-770-7569, JKern@PagePath.com, or follow him on Twitter at @JKern_MOD.

About MyOrderDesk
PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at www.PrintVia.com

About PagePath Technologies
PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.

###
Joe Kern
PagePath Technologies
Marketing Manager
jkern@pagepath.com
866-770-7569

Twitter @JKern_MOD




PagePath Technologies Announces TwitterPrint for the Print Industry

30 01 2009

Plano, IL Janaury 30, 2009: PagePath Technologies, Inc. today announced the creation of #TwitterPrint for the Printing Industry.
It’s no secret that Social Networks are on the rise in 2009. It’s beyond a simple “buzz”, and has now become common place for many professionals seeking new business or connections. To aid printers in embracing Social Media, PagePath has created #TwitterPrint.

#TwitterPrint is a hashtag group posted through Twitter that allows printers to follow and search pertinent content that will assist them in social media, blogging, industry news and marketing tips. Access to this social media tool is as simple as navigating to Search.Twitter.com and typing in #TwitterPrint. With an RSS reader, follows can also subscribe to the feed and receive alerts when a new “tweet” is sent.

Printers, publications and industry leaders can also add content by creating a Twitter account and adding the words #TwitterPrint in their posts.

“We are dedicated to helping the industry in any way we can,” commented Steve Ciesemier, Sales Rep at PagePath. “By creating #TwitterPrint, we can share information with others, connect as an industry and embrace social network as a tool for the future.”

For more information on #TwitterPrint or how PagePath can assist in embracing Social Media, contact Joe Kern at 866-770-7569, JKern@PagePath.com, or follow him on Twitter at @JKern_MOD.

About MyOrderDesk
PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, automated pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

With MyOrderDesk, a print shop can provide its customers with time savings and convenient 24×7 ordering while the print shop enjoys increased production efficiency, reduced turnaround times, and increased profitability. A demonstration site of MyOrderDesk’s capabilities is available at www.PrintVia.com

About PagePath Technologies
PagePath Technologies, Inc. was founded in 1983 and is headquartered in Plano, Illinois. The firm pioneered the use of the Internet to place orders and transmit documents with an easy to use “point & click” system in 1996. MyOrderDesk was twice named “Product of the Year” by PrintImage International & “Best of Breed” by Xerox.

More information on PagePath’s MyOrderDesk is available at http://www.PagePath.com, or by calling 866-770-7561.
###
Joe Kern
PagePath Technologies
Marketing Manager
jkern@pagepath.com
866-770-7569
Twitter @JKern_MOD





Blog Action Day 2008-Poverty

15 10 2008

Today is Blog Action Day 2008. What does that mean? What’s it all about? Here is what their site has to say (http://blogactionday.org):

Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion.

Global issues like poverty are extremely complex. There is no simple, clear answer. By asking thousands of different people to give their viewpoints and opinions, Blog Action Day creates an extraordinary lens through which to view these issues. Each blogger brings their own perspective and ideas. Each blogger posts relating to their own blog topic. And each blogger engages their audience differently.

Poverty is this year’s discussion, and I feel very passionate about this topic. As I have said before in this blog, I volunteer as a High School Youth Minister at my local church. We have studied helping those in need, and our first few projects of the school year have addressed the issue of poverty. Here are some of the charities we have supported or volunteered work:

  • Society of St. Vincent De Paul Walk for the Poor (http://www.walkforthepoor.com)
  • We will be spending Halloween Reverse-Trick-or-Treating (going house to house asking for donations of money or non-perishable food for our local food pantry)
  • Participating in the SouperBowl of Caring (http://www.souperbowl.org)
  • Donated money to KidsCaring4Kids. Any amazing charity lead by a 16 year old girl (Steve Ciesemier’s niece) that has raised over 1/2 million dollars for Aids Orphans in Africa (http://www.kidscaring4kids.org)

I would like to encourage you today to make a donation to one of the above charities, or find one of your own that helps to stamp out poverty in our world. Together, we can all make a difference!





How can print adapt to the digital age?

13 10 2008

I recently read a blog article on what marketing gurus believe to be the future of printing. I found some of the content quite insightful and intriguing. Pamela Girardin, President of Q2 Marketing stated on the DMNews blog:

It’s too soon to write off the print industry, which has many advantages — including the touch and feel factor. When virtual trade shows became the rage in the late ’90s, many said that trade shows were on their way out. However, trade shows survived because they offer tangible value. People like to demo products, meet company repre­sentatives and get a feel for the culture.

Still, the industry faces hurdles. The costs are rising and, while there are inexpensive options — such as digital printing — the quality is not the same. I think we will see a trend toward smaller, higher-quality runs. I envision printers morphing into boutique-like shops offering specialized services such as color, die cutting or high-output work such as six- to eight-color jobs.

Fulfillment houses have different issues. They need to look toward the future. The Web is the clear choice for dissemination of information. But com­panies, especially large ones, still need a way to reply to requests for more information.

Fulfillment houses should embrace technology and look for ways to move their business to the Web. They could migrate the customer base from a paper-based system to a white-labeled portal, which integrates seamlessly within a corporate site, can automati­cally route the requested e-mail as well as input the data into the sales data­base. Given the public’s enthusiasm for the Internet, this should be considered.

Also contributing was Jeremy Knauff, CEO of Wildfire Marketing Group:

Since the days of the Gutenberg press, printing has evolved, which makes me optimistic about the sector’s ability to survive modern challenges.

Technology has reduced the need for print jobs. Web sites and e-mail do what used to be accomplished by brochures and direct mail. Further­more, online advertising offers equal exposure to print advertising with the added benefit of being highly trackable. Nevertheless, there are tremendous opportunities for printing.

I see marketers using print in differ­ent ways. Take advantage of short-run digital and variable data printing to personalize their message. Print market­ing materials tailored for specific clients — people love tangible products geared specifically to their business.

Don’t just track your e-mail market­ing campaign. Use direct mail to follow up with those that clicked through to your Web site. Thank them for visiting and offer them a special promotion.

Print your catalogs in bulk, but per­sonalize the cover with a few items that particular customers may be interested in based on their buying history. When they purchase a product, send them a postcard recommending a related product. These strategies will produce greater ROI and less waste.

The printing industry is not dying — it is simply adapting to the new world of marketing. It’s up to innovative companies, designers and vendors to lead the revolution.

DMNews’ DECISION

Adapting is the key to both responses: Girardin suggests that printers and fulfillment houses use digital to streamline order process and avail­ability; while Knauff takes a broader approach and tackles the issue of print’s role in integrated marketing. His suggestions to tie print marketing and digital together embrace the innovative nature of the industry.





That powerful component of life: Sleep!

10 10 2008

“Live long and prosper.” That was the Vulcan’s farewell words on Star Trek. But you don’t need pointy ears to take advantage of that advice.

What you do need is sleep. If you don’t get enough, you will tend to have higher blood pressure. High BP can lead to heart problems and your overall health could decline. Doctors at the University of Chicago even found that the flu shot worked better for people who get enough sleep.

* Want to look good? Encourage your growth hormone by getting enough sleep. That’s the number one way to do it. Growth hormone brings better-looking skin and more muscle mass.

* Reduce stress to increase good feelings. Half of adults surveyed by the National Sleep Foundation said they have insomnia a few nights a week. Do what you can to solve this problem. It can make you feel stressed, depressed, forgetful and less able to concentrate.

* Have a healthier weight. Michael Beus, author of Good Night: The Sleep Doctor’s 4-Week Program to Better Sleep and Better Health, says sleep loss leads to a lower level of leptin, the hormone that makes you feel full, and increases ghrelin, the hormone that make you feel hungry.

Not everyone needs a full eight hours of sleep, but some people need a little more. A Washington State University study suggests the need may be determined by genetics.

Get what you need to feel bright and properly rested each day.





Free Source for Creating Surveys and Polls

6 10 2008

Have you ever wanted to survey your customers after an order?

How about create a poll on a new service?

With your free account from PollDaddy you can now create surveys and polls for your website, blog and social network profiles.

Find out what your visitors are thinking today. Create your surveys and polls using their custom templates or create your own. Use their in-depth reporting engine to aggregate, print and export your results.

And yes, it is Free!

Here is what PollDaddy offers:

With your free account from PollDaddy you can start creating polls and place them on your website in minutes. Our polls are simple and flexible, allowing you to customize our styles to match your website social networking profile or email campaign.


Get all of these great survey features…

  • A selection of skins to choose from or create your own in CSS.
  • Advanced online reporting in real time of your data as it is collected.
  • Set paths for your respondents using Conditional Branching.
  • Insert HTML directly allowing you to add pictures, video and more.
  • Full foreign language support.
  • 11 question types to choose from with multiple options for each.
  • Export your data as XML, CSV and subscribe to your results via RSS.
  • Close surveys after a certain date or quota has been reached, and create custom start and finish pages for your survey.
  • Create multi question, multi page surveys with ease using our new advanced survey editor.

To sign up for you free account go to http://www.polldaddy.com





Many factors to consider in determining the best price

2 10 2008

Calculating what your goods and services actually cost you is the first step in pricing. You have to include everything from material to fuel to rent, utilities and maintenance.

If your overhead is lower than a competitor’s, you might consider selling a product for less. But be careful. Underpricing for the market is the most common mistake companies make.

According to Money, the sweet spot above costs depends on factors that include the area in which you do business, what the competition is charging, and even the state of the economy.

Don’t forget to add the cost of advertising. Conventional wisdom dictates 2 percent to 4 percent of sales for advertising, say advisors writing in INC. Magazine. In retail, however, it’s higher. A motorcycle shop, for example, should spend 5.8 percent of gross sales for advertising and promotions, according to the Motorcycle Industry Council.

Direct mail and Web

* If you are selling over the Internet or by mail, getting to know your market and your prospective customers can help you determine pricing.

* Getting to know your competitors is even more important. Know who they are, the quality of their products and what extra services they provide.

* When your product is new, different or unique, you might try testing various prices.

In some markets, people are willing to pay more for the same item because they attach more value to it. One advertiser offered a product for $29, $59, and $95. There were more orders at the $95 price, so that was the advertised price thereafter.

* Survey your ideal customers to decide what features make your product attractive and what other features they would like to have.

Pitfall: Studies have determined that it’s more profitable to spend money attracting new customers than pleasing present customers, because there are many more prospective customers. Present customers’ input, however, could make your products more pleasing to all.

* Create urgency in your advertising. Offer a limited-time discounted price, which will encourage bargain shoppers to buy before the price goes back up.








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