1. What was the name of the singing cowboy in the musical Oklahoma!?
a-Curley, b-Lucky, c-Frankie, d-Petey.

2. What symbol appears on the helmets worn by the Dallas Cowboys?
a-Pistol, b-Bucking bronco, c-Lasso, d-Star.

3. What kind of cowboy did Glen Campbell sing about in a 1975 hit single?
a-Rhinestone, b-Coca-Cola, c-Electric, d-Midnight.

4. Which of these actors did NOT play an astronaut in the 2000 movie Space Cowboys?
a-Donald Sutherland, b-James Garner, c-Tommy Lee Jones, d-Jack Lemmon.

5. Which Old West figure was portrayed by Howard Keel in the 1953 Doris Day musical Calamity Jane?
a-Buffalo Bill, b-Wild Bill Hickok, c-George Armstrong Custer, d-Wyatt Earp.

6. What country singer, who died at the age of 29, was backed by the Drifting Cowboys?
a-Hank Williams, b-Hawkshaw Hawkins, c-Ray Price, d-Webb Pierce.

7. Marion Michael Morrison was the real name of which western actor?
a-Roy Rogers, b-Gene Autry, c-John Wayne, d-Hoot Gibson.

8. Which song by the Steve Miller Band includes lyrics about being called a “space cowboy?”
a-”Take the Money and Run,” b-”Swingtown,” c-”The Joker,” d-”Jet Airliner.”

9. Which cowboy hero was portrayed by William Boyd on TV and in a series of films from the 1930s?
a-Red Ryder, b-The Cisco Kid, c-Hopalong Cassidy, d-The Lone Ranger.

10. “Should’ve Been a Cowboy” was his first number one country song for what singer in 1993?
a-Trace Adkins, b-Garth Brooks, c-Toby Keith, d-Tim McGraw.

How are you transforming  your company to keep up with technology? Do you have an online store rather than just brick and morter? Are you advertising your business using modern outlets such as Twitter and Facebook instead of just newspapers or flyers? Did you register your company with Internet search engines rather than just the Yellow Pages? Keeping up with the times is key to a business’s success. Don’t let lack of technology retire your business.

Phillip Grandsard  is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

Here are some situations they have to deal with:

• They have to hire more help almost immediately, which means training costs. If the new customer sells out to another company or quits the contract for some other reason, they will have to let these people go, a painful process that also makes unemployment insurance costs skyrocket.
• The lucky printer may spend so much time on the new account that other customers get less-satisfactory service and, as a result, take their business elsewhere.
• The print firm becomes so involved with the new customer that it fails to keep its advertising program up to date. It isn’t attracting the type of customer that was the mainstream of their business before.
• At Yale School of Management, Professor Constance Bagley says that when you get a big new account, “You can’t stop being scrappy. You have to constantly be thinking that things can change dramatically in 60 to 90 days.”

Quoted in INC., Bagley says big companies are constantly looking for value. You have to figure out your immediate needs and address them. Keep the information flowing, especially information about their costs and their competitors. Talk with the R&D department and the new customer’s leader.

If you do well on this contract, you can use the experience to attract new clients of the same kind.

Joe Kern  is Vice President of  Marketing/Customer Service at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

If you can not always be in front of your computer but you need to be connected to your email at all times because the world will crumble without you; then take it with you where ever you go. Having a desktop or laptop computer does not mean you have to always be in front of it to get your email.

Your cell phone is the one thing that you take everywhere you go. Depending on the phone you have you can get your email delivered right to the palm of your hand for as little at $10 per month (10MB). If you are a heavy email user that gets lots of files sent to you an unlimited data plan can be added for $30 per month.

Now here’s the technical part your cell phone is typically setup by default to use something called IMAP but more than likely your email client on your computer is setup to use POP which means what happens on your phone doesn’t happen on your computer. Changing the setup of your email client on your computer to use IMAP instead of POP can help to resolve that issue. So when you delete a message on your cell phone it will be deleted off of your computer at home and vice versa.

There are other more sophisticated email setups that can be applied when using corporate email such as ActiveSync and BlackBerry that keep your email, calendar, and contacts in sync between your phone and computer in real time.

Don’t let the stress of not being able to leave your computer get you down, go mobile!

Mike Herz is in Tech Support and Sales at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

First and foremost, look at your website. Make sure your design is eye catching and easy to maneuver. Make sure that you have attractive pictures or illustrations that get your customers attention. Customers don’t care about your new press or copier, so don’t clutter your homepage with your proud new pictures. People like to see people. Especially people like you. If you can, stay away from stock photography and hire a professional photographer to take pictures of you and your staff. Tell your customers how you can solve their problems, don’t sell them on the fact that you do great stationery. Sell them on the fact that you can solve what ever problem or need they have.

A second marketing strategy is to promote you service. Get yourself noticed. Send out flyers, business cards, post cards, etc. Hey, you sell direct mail, why not use it to promote yourself. Get yourself noticed on the web as well. Become entrenched in various social networks like Facebook, LinkedIn, YouTube, Twitter, Delicious, etc. The more access/touch points you have for your customers and prospects, the better off you will be.

Number three, get set up with a good email marketing program. Web applications like Constant Contact are a great way to send marketing materials as well as track your success. Constant Contact also offers autoresponders.  This automated form of a marketing keeps your customers and prospects informed about your services automatically. You literally write the messages and autoresponders send them out on set schedules. Once you set it up the first time, the program does all the work for you. Using an autoresponder to send out advertisements of your product is fast and convenient. Everything is done by email.

Try developing a catchy slogan for your comapny. Think about it, how many slogans can you name, and how many products to you remember because of that slogan. This is a great marketing strategy because it is a way for people to easily remember your business. If they remember or recognize you, they are likely to use you.

Another powerful marketing strategy is the use of SEO (search engine optimization) tactics. I will admit that there is a lot of speculation and false information buzzing around about what is effect SEO. Many place will sell you there SEO services for a couple thousand dollars. I stay away from those people. Buy a book like SEO for Dummies or subscribe to a training service like Lynda.com and do what you can on your own. Effect SEO takes a little work, but most printers are capable of doing the legwork themselves. Using SEO correctly will attract more people to your site. More people on your site means more exposure. More exposure means more leads. More leads can turn into more sales. Get the picture?

Finally, the last marketing strategy is to have great public relations. With good public relations, your business will prosper through word of mouth. Allow customers to submit feedback of your business. Place positive feedback and testimonials on your website. It makes your business look good and customers tend to prefer to use businesses that have positive feedback.

A killer marketing strategy will cost you some time and money, so don’t be fooled by thinking you can do it for next to nothing.  But if you look in the right places and follow some good advice, your marketing strategy should leave you coming out on top.

Joe Kern  is Vice President of  Marketing/Customer Service at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

Dr. Eric Berne developed a theory of Transactional Analysis in the 1950’s. He discovered that changing the interaction between two people was a way of solving emotional issues that could hinder a positive outcome of a conversation. He describes three ego states; Parent, Adult, and Child. The key to a good client interaction is to determine which ego state your client fits in to and then choose an appropriate response.

The Parent ego state represents times where we act like a parent talking to a child; displaying anger, raising your voice, etc. The Adult ego state represents times where we draw on our lifetime of experiences to obtain an objective positive outcome. The Child ego state represents times when we were younger, acting like a child; crying, sulking, shouting, talking back, etc.

The goal is to get both parties to the Adult state. The first step is yours, act like an adult! You should then lead your client through a process to get them to the same level. Most seemingly irrational clients will have adopted the Parent ego state.

1. Listen to your caller’s issues and apologies, whether it’s your fault or not.
2. Sit tight until they have finished complaining. Prior to making the call your customer will no doubt have practiced what they intended to say, and no amount of interrupting will stop them from saying it! To react in either of these ways will prolong the point of resolution.
3. Once your customer realizes you are not going to respond in the way they anticipated they will start to move from Parent state to Adult state.

Of course, some clients just can’t seem to be pleased and will fight you every step of the way. You will have to make a business decision as to whether or not it makes sense to continue doing business with them. But I digress.

Phillip Grandsard  is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

The answer is tethering.   What is it?  Tethering, is the term when using your mobile phone as a modem to provide the internet connection to your computer.  If you have your trusty laptop and a mobile phone with a data plan you are almost ready to start tethering.  Only a couple of more pieces of the puzzle are needed.

First you will need the same USB cable that you use to sync your mobile phone with your laptop.  Or if your phone and laptop both support BlueTooth you will not need the USB cable.

Secondly you will need the software to make it all happen.  Quite a few mobile phone providers want to sell you an upgrade to your monthly service to do this but no worries you can do it for a one time software purchase of PDAnet for $34 from June Fabrics – PDA Technology Group.  They support many of the PDA type mobile phones such as iPhone, Android, Windows Mobile, Blackberry, Palm OS Treo and Centro.

Once you have the software installed on both your mobile phone and laptop keep in mind that you are still at the mercy of your mobile data plan in regards to coverage area and performance.  In one area you maybe able to make that Skype call via your laptop without any problems but that doesn’t mean it will work everywhere.

Let me know how this article has helped you.

Mike Herz is in Tech Support and Sales at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

Here are some situations they have to deal with:

• They have to hire more help and do it almost immediately, which means training costs. If the new customer sells out to another company or quits the contract for some other reason, they will have to let these people go, a painful process that also makes unemployment insurance costs skyrocket.
• The lucky print company may spend so much time on the new account that other customers get less-satisfactory service and, as a result, take their business elsewhere.
• The print company becomes so involved with the new customer that it fails to keep its advertising program up to date. It isn’t attracting the type of customer that was the mainstream of their business before.
• At Yale School of Management, Professor Constance Bagley says that when you get a big new account, “You can’t stop being scrappy. You have to constantly be thinking that things can change dramatically in 60 to 90 days.”

Quoted in INC., Bagley says big companies are constantly looking for value. You have to figure out your immediate needs and address them. Keep the information flowing, especially information about their costs and their competitors. Talk with the R&D department and the new customer’s leader.

If you do well on this contract, you can use the experience to attract new clients of the same kind.

Joe Kern  is Vice President of  Marketing/Customer Service at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

This type of email isn’t technically spam, but is known as a “phishing” attack. It’s purpose is to trick customers of those banks into providing their login details. They do this by designing the email to look like it’s from the bank but instead of the link in the email taking them to the bank, it takes them to a website designed to look just like their bank. The difference is when the customer tries to login they’ll most likely be presented with an error message telling them to try again later but in fact their user name and password will have been forwarded to the scammer running the fake site.

There are a number of software packages that purport to block these attacks, and while they can help they shouldn’t be relied on for truly sensitive information. Whenever I receive a email tied to an account with sensitive information (bank, broker, credit card, insurance, etc.) I skip clicking on any links within the email and instead manually navigate my browser to their home page in order to login.

This is just one example of a “phishing” attack. If you’d like to learn more about it, check out this Wikipedia article.

William Jens is a Software Developer at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.

While some categories, such as paid holidays, are specific, the book’s forward should emphasize that it contains general guidelines. When writing it, advisors at INC. magazine recommend saying “we may” in the book, rather than “we will.”

Avoid making the book sound like a contract and be sure to mention in the preface that policies can be changed at your discretion.

Relationships with employees are governed by many laws. They apply to businesses with one employee or more.

• Harassment and discrimination. State that you are an equal opportunity employer in every way. State that you will not tolerate harassment or discrimination. Outline steps an employee can take to report a violation, such as reporting it to two people. Tell how you respond to discrimination or harassment, and emphasize that the employee who makes the claim will not face retaliation.

• Workweek and hours. Generally tell the days and hours of the workweek and rules for breaks and meals. State which employees are paid for overtime. Tell the difference between an hourly worker and a salaried worker who is not paid for overtime.

• Safety. If workers operate in the printing plant, a safety policy should be given that is commensurate with state and federal regulations. Check with the Department of Labor in your state.

• Attendance, tardiness, dress code, use of the telephone and more. Don’t address minor areas, but focus on your actual needs. Avoid reminding people of the punishment they face for each infraction. Have one category at the end of the book that details discipline.

• Paid time off. Rather than having separate sick days and vacation policies, some businesses offer “paid time off,” which can be used at the employee’s discretion. Unused days can be paid at the end of the year.

• Benefits. Some are specified by state and federal law, such as time off for jury duty and military service. Check the rules.

• Voluntary benefits. More good news. Tell about any health insurance plan, retirement accounts, and other benefits you offer.

• Each employee should sign a statement saying they have received the employee handbook.

Joe Kern  is the Marketing and Customer Care Manager at PagePath Technologies. PagePath was founded in 1983 and is headquartered in Plano, Illinois. PagePath’s MyOrderDesk is an eCommerce solution that combines, Web-to-Print, automated proofing, pricing, reordering and more. It seamlessly integrates into a printing organization’s existing website or can be used as a standalone site. MyOrderDesk is known throughout the printing industry as the leader in Web-to-Print software.